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7 steps on how to manage your brand In marketing, brand management is an extensive field of expertise, and a full-time job. Nonetheless, it’s not uncommon that marketers have to combine... Oct 29, 2021 Siril Jacobsen Brand Management The ultimate guide to digital brand management tools If you work with branding and marketing, you have probably heard about brand management and you have a decent overview of what this incorporates. But... Jun 3, 2021 Jean-Marc König Brand Management 3 steps to a successful branding process Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re... Apr 9, 2021 Siril Jacobsen Brand Management What you need to establish proper branding processes When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,... Mar 12, 2021 Siril Jacobsen Brand Management What to consider when rebranding Change shake things up and is often a breath of fresh air. However, regarding a decision to rebrand it is wise to think twice before you hit the... Feb 12, 2021 Madeleine Ehn Brand Management How to succeed with your brand development strategies Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for... Feb 9, 2021 Renate Sandland Henriksen Brand Management Who do you need on your team when building your brand? Building a brand is not done overnight. It calls for comprehensive work that demands both resources and precision. If you’re sloppy you will probably... Feb 5, 2021 Siril Jacobsen Brand Management How do you ensure an agile approach to your advertising strategy? Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8%... Jan 7, 2021 Haig Daniels Brand Management This is how you implement a brand management system The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing, and creating a system that your... Dec 11, 2020 Renate Sandland Henriksen Brand Management