Blog
For marketers looking to boost their brand management initiatives
The insight you need to elevate your business and master your brand
How do you measure brand value?
The importance of brand building and everything associated with strengthening your brand is increasing. Companies are focusing on branding more now...
Brand Management
What is Brand Management?
Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you...
Brand Management
Where does your brand live?
Is it sensible to buy a boat without first thinking about a berth? The answer is an obvious "no". Yet many companies invest millions in rebranding or...
Brand Management
How to structure your brand with BrandMaster
We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any...
Brand Management
Just like that you’ll increase efficiency with template technology
Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly...
Brand Management
You know you need a brand management platform when…
Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full...
Brand Management
Why you need to invest in brand management
CMO's report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on?...
Brand Management
How to ensure brand consistency with digital design templates
Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market,...
Brand Management
Surely, you have a brand portal?
In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel fo your brand...
Brand Management