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For marketers looking to boost their brand management initiatives

The insight you need to elevate your business and master your brand

How branding processes saves time and streamline your brand online The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a... Brand Management 4 Smart Brand Management Tips for Fast Moving Consumer Goods Managing multiple products and brands can be incredibly challenging - especially for the fast-moving consumer goods industry. Brand Management What is a brand identity system? First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you... Brand Management Create branding guidelines with a brand management platform Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and... Brand Management Manage your brand with collaboration software for marketing A marketing team spread across different locations can challenge how brand and marketing activities are carried out. Before you know it, your... Brand Management How to keep up business as usual According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China... Brand Management Empower your brand development with BrandMaster Complete chaos of files and digital assets spread in all directions can easily lead to abusage of logo and marketing material. The consequences may... Brand Management Marketing as usual - from anywhere Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one... Brand Management Why managing digital assets and your brand steals time Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all... Brand Management