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Elevate your branding with a brand asset management tool When it comes to branding the how’s varies equal to the number of brands that exists worldwide. Company structure, target groups, choice of channels... Apr 23, 2021 Renate Sandland Henriksen Brand Asset Management 3 steps to a successful branding process Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re... Apr 9, 2021 Siril Jacobsen Brand Management What part does the brand play in your company? You probably heard the expression “The world would be a boring place if we were all the same”. Comparing this to a brand’s role might give you a... Mar 26, 2021 Madeleine Ehn Branding What you need to establish proper branding processes When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,... Mar 12, 2021 Siril Jacobsen Brand Management Rebranding strategy? Are you about to give your brand a facelift? Then don’t leave anything to chance, for starters, make sure you lay a solid and thorough strategy. A... Feb 26, 2021 Renate Sandland Henriksen Branding What to consider when rebranding Change shake things up and is often a breath of fresh air. However, regarding a decision to rebrand it is wise to think twice before you hit the... Feb 12, 2021 Madeleine Ehn Brand Management How to succeed with your brand development strategies Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for... Feb 9, 2021 Renate Sandland Henriksen Brand Management Who do you need on your team when building your brand? Building a brand is not done overnight. It calls for comprehensive work that demands both resources and precision. If you’re sloppy you will probably... Feb 5, 2021 Siril Jacobsen Brand Management This is internal employee branding and how you get started Your brand may be beautiful, but at the end of the day it’s the inside that counts. It’s all about how your internal processes interact and most... Jan 22, 2021 Renate Sandland Henriksen Employer Branding