Accomplish brand consistency, establish brand recognition
Achieving brand recognition takes time and effort. You have the recipe, and you know the drill, but at the end of the day, how your brand is presented is often out of your control. Colleagues create logo material without any respect for your brand identity guidelines or worse, they use old collateral. Sounds familiar?
Nevertheless, with design templates this will no longer be an issue. This tool allows you to streamline design tasks and increase operational efficiency without risking a broken brand.
Also read: How to ensure brand consistency with digital design templates
The power of online graphic design templates
This resource is a powerful and lifesaving tool for marketers and brands everywhere. It allows you to automate production of brand assets and marketing material, enabling anyone to create what they need, when they need it. And there are no skills required.
Let’s look at some amazing template capabilities:
- It’s online: When time is of essence, having templates available at any time is key. Log on, choose the desired template, and create a brand asset in an instant.
- It’s self-serviced: Usually when it comes to creating brand and marketing assets, you either need a designer or designer skills. Not to mention the know-how and capabilities to use design software. With self-serviced design templates this is not a problem. Anyone can be a designer with this online editor, and you don’t have to worry about brand disruption. The templates got your brand covered.
- It’s smart: Unlike Office templates or Adobe Indesign templates that can be altered by the users even though it is a “template”, graphic design templates are smart. The technology let’s you pre-define what can and can’t be changed, allowing you to always stay in control of your brand output. Every object and item have rules that narrow the design and creation options, you decide the level of flexibility.
Also read: Why marketers need digital brand templates
Why building brand recognition is essential
59% of consumers prefer to buy from brands they trust, and 21% say they purchase new products because it was from a brand they like. In other words, branding and your company’s ability to profit is connected. And that reason alone is enough to know why brand recognition is essential for success.
But that’s not all, brand recognition is a key driver for establishing brand loyalty which again leads to trust and brand equity. To put in another way: The more known your brand is, the more likely it is that your consumers will purchase your brand. And when your customers realize that your brand walks the talk, they’ll become loyal and starts spreading the word.
If you are one of those who now think to yourself: “I know all this, but it’s impossible to practise in real-life, there are two many things getting in the way of my branding strategy and long-term tasks…” We understand! That’s why you need graphic design templates.
Also read: How do you measure your brand's value
Key benefits of graphic design templates
Design templates can’t do everything for you, however with this technology at hand, your branding processes will become a whole lot easier.
Your brand will always be up to date
By transforming your designs to online templates, keeping your brand updated is easy. Any change or alteration you do is done in the template and your users will always have access to the latest version. No more old and outdated brand assets.
Your brand assets are always available
Part of the challenges with brand inconsistency is when colleagues either create their own assets or when they use outdated assets. By having your assets available online 24/7, you eliminate this challenge.
Your brand assets become self-serviced
An other part of the inconsistency challenge is the need to adapt to local needs. Today, with the large range of platforms, channels, and market needs, this is more important than ever. Asset adaption is key if you’re going to have any chance of staying market relevant. By transforming your assets to online graphic templates, your colleagues will have instant access to the assets they need, and they can modify them to fit their needs in a few simple steps.
Self-serviced templates streamline branding processes
Speed is of essence in today’s digital marketing space. You need to be prepared for fast changes and updates, and you need to be able to deliver swiftly. Without technology and tools at hand, this is almost impossible (unless you have a design and marketing team ready 24/7). By allowing colleagues to create their own brand assets based on branded templates, you don’t risk off-brand content, and they can have their assets created in no time. It’s efficient and seamless.
Graphic design templates secure brand consistency
Another important factor in today’s fast moving market space is that not only are your consumers using a whole range of channels and platforms which makes your market presence more complicated, but your consumers also expect a consistent brand presentation across all channels. By having online templates prepared and ready for execution, this part becomes easy.